My Process
Listen & Learn
I begin by understanding the full picture — the people, the problem, and the purpose. Through honest conversations and research, I make sure we’re on common ground before I touch a pencil.
Sketch & Ideate
This is where the ideas start flowing. I sketch and explore freely — making sure everything stays rooted in the client’s vision and the user’s needs.
Craft & Prototype
I bring concepts to life using handmade elements — from cut paper and linocuts to painted textures — all carefully digitized and assembled using Adobe Creative Suite.
Review & Refine
Release & Adjust
Together with the client, I review the prototype, refine the details, and make sure everything looks, feels, and functions just right.
Once the design meets the real world, I stay open to feedback. Whether it’s a brand identity or animation, I believe in testing, listening, and evolving when needed.
In a time when creativity is increasingly automated, I believe in keeping the human touch alive — especially in design. Don’t get me wrong: I’m genuinely inspired by what AI can do. But I also believe that creativity grounded in conversation, empathy, and craft creates a deeper kind of connection — the kind that resonates with people, not just algorithms.
My process is rooted in User-Centered Design and Design Thinking principles, and begins long before any pixels or paper come into play. I start by listening. I take time to understand the agenda, the people, and the purpose behind the project. Through conversations, research, and collaborative discovery, I make sure we’re building on shared ground.
The result is always personal, functional, and original — a design that carries the warmth of handmade detail while meeting the clarity of a strong concept.
Once the goal is clear, I move into ideation. I sketch — a lot — testing concepts and making sure every idea aligns with the client’s vision and the user's needs. From there, I begin prototyping: designing one or more versions, using hand-crafted techniques. I work with materials like recycled or handmade paper, linocut prints, or ink drawings, which I later scan and assemble using the Adobe Creative Suite.
Once we review the prototype together, I carefully incorporate feedback and finalize the work. But I also know that no design lives in a vacuum — it only reveals its true potential when it meets the real world. That’s why I stay flexible and open to adjustments post-launch, whether it’s a brand identity, animation, explainer, or visual asset. Good design listens, even after it’s delivered.